VOGUE.COM UK will launch Online Fashion Week for the first time in December this year.
Following the hugely successful Fashion's Night In online event in November last year - which raised over £40,000 for charity in six hours by encouraging readers to shop the best, exclusive buys on the web via a blog on VOGUE.COM that ran from 6pm until midnight- this year's event will involve more online retailers, include more high fashion styling advice, feature even more exciting exclusive content and - hopefully - raise a good deal more money for charity over the course of a full working week.
From now until December 5, we'll be liaising with retailers to plan top secret, exclusive offers, one-time-only collections and never-seen-before content. Then, from 9am on December 5 to 6pm on December 9, we'll reveal all by blogging constantly to direct you to the best events happening across the web - allowing you to put together your own Christmas wish lists, plan your Christmas shopping and generally join the action as we celebrate all that is fashionable online.
Brands from Alexander McQueen and Chanel to Topshop, and from Prada and Miu Miu to H&M, are already on board and are currently planning their activities for a week of virtual events. Cheryl Cole's new collection of shoes is set to be unveiled during OFW;Burberry's pioneering online department is already planning something bigger and better than ever for the Week; VOGUE.COM blogger Livia Firth has already signed her Eco Age boutique up; whilst shops including Browns, Net-A-Porter and Matches are preparing to bring their many international designer names to OFW.